If only...

From the September 25 issue of Marketing. This is funny. Particularly after the piece on magazines that ran in the September 18 issue. It was title "Rest in Peace ROP" and glorified the "tinkering" magazines have done with their editorial integrity offering a "virtual smorgasbord of opportunities to make advertisers feel "special."" That's right, we advertising people are no longer in the business of supporting the marketing efforts of good and services; we're here to make insecure advertisers feel special. Hey, when is it our turn to feel special?!