Friday, September 21, 2007

Orange You Glad I'm Anonymous

It's been three wonderful months without a blog entry. For the three of you that hang on to my every word, sorry! Summer is so sweet and Toronto had a nice one (that is showing no signs of ending) that I decided to take a hiatus. And frankly, there hasn't been a whole lot to write about. It's been quiet. Could it be the calm before the recession? God I hope not. This business is tough enough thank you.

What prompted me to get back on the keyboard was a comment that I received earlier this week that got me thinking about a career move. Seems one of you believes my biting sarcasm and genial contempt makes me a candidate for a job. Yes, some hip-sounding magazine called Orange Life approached me and this is what they said:

"I'm the founder/editor of Orange Life magazine, I continue to enjoy your blog, and almost always agree with you.

I'm looking for a na
tional director of advertising and would love to speak with you about it, or if you're totally happy where you are/not interested perhaps you know of someone amazing.


Hop
efully someone as witty and insightful.

I don't just want someone to sell Orange Life, I want someone to be involved in building a company from the middle up!


We will offer a base, commission, profit sharing and ownership for the right person. I want a sales partner, someone who already gets the business.


Thank you for your time and keep writing. Please get in touch
."

How cool - a job offer for an anonymous person. What do I do? I can't reveal myself as this could be a ploy to lure the Reptile out of hiding and expose me to Kryptonite. Where do I find a copy of this Orange Life to see if it's for real? Is the whole magazine really about oranges? Now I like oranges more than the next gal but I don't think I'd subscribe. Maybe it's a controlled-circulation magazine that bought a database of orange lovers from Tropicana and I'm not on it. And I have to ask - what sort of advertisers target orange lovers? I've heard of niche but this is ridiculous. But hey, maybe it is more about things that are orange and thus it could cover the triple threat of fashion, homes and food (just like Wish, but more orange). That would be a winner in my book. Orange is the new black!

So here is my plan. I'm asking you gentle readers to call or email this Susie Hutchinson at
604-628-7863 or Susieshutchinson@shinepublications.com and tell her you are interested in seeing a copy. That way when I call she won't know it's me. If any of you are willing to help, let me know with a comment (that I won't post). And if any of you are interested in this groovy sounding job opportunity, you have my blessing to go for it.

6 Comments:

Anonymous Anonymous said...

How disappointing reptile, I was so happy to see you finally wrote something only to find out that you are not the clever one I thought you were. You have never heard of Orange Life? Are you kidding me? And then you dare to make fun of something you know nothing about?
Orange Life is an attractive, intelligent, cool, well laid out (not to mention the top notch photography) lifestyle magazine. Frankly I can’t believe it is Canadian.

9:41 AM  
Blogger Reptile said...

Of course I've heard of it. But I've never seen a copy. And I have no idea why it is called Orange Life so yes, I made fun about something I know nothing about. I do it all the time.

The subtext to my teasing is that there are so many magazines out there filling so many micro-niches that I pity the media planners that have to deal with it all and the rest of us us who have to cut through the clutter. As a faithful reader, you know that this is a regular theme of mine.

As for Orange Life, is there a natural ad category for this magazine? Or are they too chasing cars and cosmetics? And do Globe & Mail subscribers need or want this? If it is so cool, maybe the Globe is not the best strategic distribution partner. Lest we forget Toro.

Anyways, if you like the magazine so much, why not apply for that great-sounding position?

P.S. Do you have something against Canadians?

10:42 AM  
Anonymous Anonymous said...

How about if I send a package to you? You can tell me where to mail it, and we can take it from there.

Our next issues comes out this week, and it's the best one yet...

8:35 PM  
Blogger Reptile said...

Well at least you have a sense of humour :)

Sure,send your package to:

Rep Life
22 Breen Cres.
Toronto, ON
M2P 1Z7

Please include two issues and your current marketing materials (kit, promo pieces). I'd also like to know a bit about your plans for the future. And a Clementine or Tangelo would be nice.

9:15 PM  
Anonymous Anonymous said...

Reptile,

It had been a while since I read your blog so in order to find it I had to do a google blog search.

I searched "Magazine Advertising sales" and couldn't find you.

I searched "Reptile Magazine Advertising sales" and couldn't find you.

I searched "Canadian Magazine Ad sales reptile" and couldn't find you.

You know how I found you, I searched "Benjamin Briggs"

4:47 PM  
Blogger Reptile said...

Hi Debbie:

Funny, I found me twice on the first page of "Reptile Magazine Advertising Sales" and "Canadian Magazine Ad sales reptile".

I assume you didn't use the quotation marks when Googling. That wouldn't get you anything.

Sorry I don't write much anymore. It's been a crazy year.

Reptile

5:22 PM  

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