Gag me Google
I've been ruminating a new business model for this business, one that would virtually eliminate the need for reps. Looks like Google is one giant step ahead of me. I paraphrase from todays MediaDailyNews:
Google has quietly launched a new phase of its offline media expansion strategy: a pilot test to gauge whether Google's online advertisers will bid for advertising space in major consumer magazines. During the test, advertisers can bid on Ellegirl, Martha Stewart Living, Motor Trend, Car and Driver, Budget Living, Entrepreneur, Women's Health & Fitness, PC World, Official Xbox Magazine, and InfoWorld.
The first ads will appear in April. The pilot is part of a Google's ambitious plan to provide advertisers with inventory beyond online search ads while helping the publishers themselves do better yield management.
It's not quite time to pack it in but the current system of selling print ads, virtually unchanged in over 100 years, is due for a technological overhaul and it's on the way.
Google has quietly launched a new phase of its offline media expansion strategy: a pilot test to gauge whether Google's online advertisers will bid for advertising space in major consumer magazines. During the test, advertisers can bid on Ellegirl, Martha Stewart Living, Motor Trend, Car and Driver, Budget Living, Entrepreneur, Women's Health & Fitness, PC World, Official Xbox Magazine, and InfoWorld.
The first ads will appear in April. The pilot is part of a Google's ambitious plan to provide advertisers with inventory beyond online search ads while helping the publishers themselves do better yield management.
It's not quite time to pack it in but the current system of selling print ads, virtually unchanged in over 100 years, is due for a technological overhaul and it's on the way.
posted by Reptile at 8:45 AM
1 Comments:
Well Reptile, it's been nice knowing you, but I guess extinction is around the corner
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